Paraben, sulfate and overall junk-free, our product line includes cleansers, conditioners, moisturizers, curl definers and stylers using renewable plant resources of aloe, coconut and olive as bases. The first product introduced was the wildly popular Curly Magic®. With daily requests from customers looking for a natural product to define, hold and elongate curls, Curly Magic® was the answer. Wanting to satisfy every curl in the world, Extra Butter® was the second product launched for curlies with very dry, parched hair. It didn’t take long at all for Extra Butter® to join the ranks with Curly Magic® and soon after a complete line of products was launched.