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Pretty Well Beauty – Black & Luxe

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Pretty Well Beauty

New York
Clean Beauty
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Beauty is an inside job

Pretty Well Beauty is your premiere clean beauty and wellness destination. We’re proud to provide you with only the highest quality clean, natural and sustainable beauty and wellness products from trusted brands that span the globe. First and foremost, beauty is an inside job and we believe that what you put on your skin should echo your standards for what you put into your body. -Pretty Well Beauty-

Our

Philosophy

Simply put, If we don’t recognize it, we won’t recommend it. We’re here to remove the guesswork of what is clean and what isn’t so you don’t have to. We do this by partnering with brands that adhere to the strictest standards of clean and sustainability in their formulations and packaging. As we continue to grow, our mission will always remain constant so you know you can always trust the brands that align with the Pretty Well Beauty standard.

Truly yours,
PWB

Photography by Romer Pedron

Meet the

Founder

Pretty Well Beauty, founded by Jazmin Alvarez, a 14 year veteran of the fashion and beauty industry, is the answer to functional and approachable clean and sustainable beauty.  For the past 9 years, Jazmin has been a leading and trusted clean beauty advocate having experienced herself that using products with fewer and non-toxic ingredients creates a happier, holistic relationship with your skin that radiates from the inside out.  Having seen first-hand the direct relationship between the products that you put on your body’s largest and external organ to your vital organs.

Jazmin’s goal for Pretty Well Beauty is to define and set the highest standards of clean beauty and wellness by partnering with brands that adhere to only the strictest standards of clean and sustainability practices. Additionally she would like to continuing building upon the platform of education when it comes to clean beauty and how that plays into our everyday lives and making it accessible to everyone who seeks a more holistic approach to personal care

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At Black and Luxe, our purpose is to help people find great black owned businesses like skincare, haircare, makeup and content creator. Go Explore!

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