Nancy Twine, is no newcomer to the beauty-sphere – in fact, she made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town’s resident beauty guru, in making her coveted homemade hair care.
After an early-twenties move to New York City forced Nancy to trade out her homemade essentials for the store-bought variety, she quickly realized that the natural hair care on the market simply did not live up to its performance claims. Armed with a tiny East Village studio apartment, her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy founded Briogeo Hair Care.
A refreshing deviation from a market saturated with products backed by big-name celebrity stylists and deep-pocketed corporations, Briogeo takes it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance driven to provide visible results.
“Brio” is an Italian word that means “vibrant and full of life” – representing not only the bustling city in which the brand was born, but the thoughtfully energetic and artistic packaging that houses each formula.
“Geo” is a Latin word meaning “of Earth and nature,” which represents the pure, yet potent, recipes of each formula.
Briogeo is inspired by New York City’s vibrant culture and core values, which reflect an appreciation for individuality, positivity and transparency. We know that what brings every city to life are the unique and diverse people who call it home. That’s why we offer bespoke hair care regimens catering to the subtle nuances that make each of us unique.
Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We’ll never give you anything you don’t need. Briogeo’s simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.
Briogeo is 6-free hair care; meaning our formulas are free of harsh sulfates (SLS/SLES), silicones, parabens, phthalates, DEA and synthetic color. All products are 90 to 100 percent naturally derived. Briogeo formulas are cruelty-free, gluten free and mostly vegan.
Since honesty means everything, we include the exact percentage of naturally derived ingredients (and its source) on the back of every bottle to take the guesswork out of ingredient labels.